The CMA's "Web Site Best Practices Seminar" Date :
09 November 2004
Time of the event : TBA
Event type :
Workshops
Speaker/Lecturer : Ken Schäfer
Description of the activity : "Web Site Best Practices"
"100 Ways To Make Your Web Site More Effective"
IS YOUR WEB SITE ALL IT SHOULD BE?
Do customers and prospects find what they are looking for easily and leave with a smile on their face? Or are they frustrated, confused and inclined to lower their opinion of you and your brand?
Whether your web site is state of the art or in a state of decay, this fast-paced seminar is guaranteed to send you back to the office with dozens of ideas to immediately improve your web site.
Using real-world examples of the do's and don'ts of building useful web sites, Internet veteran Ken Schäfer will guide you through over 100 ways to make any web site a more effective marketing, sales, customer service, and communications tool.
PARTICIPANTS WILL LEARN:
* 100 things you can do to make your web site better
* The "dos and don'ts" of building great websites
* How to align corporate and user goals
* How to learn from the success of others while avoiding their online mistakes
* How your home page fairs on the "Crucial 20" home page assessment test
For full event details, please visit the CMA website.
