The CMA's Effective E-mail Marketing Seminar Date :
05 October 2004
Time of the event : TBA
Event type :
Workshops
Speaker/Lecturer : Ken Schäfer
Description of the activity : Effective E-mail Marketing Seminar
E-mail is hot! Why? Because it works.
We all use e-mail every day, but don't think an overflowing inbox means you're an e-mail marketing expert. Ineffective e-mail marketing can do more harm than good, so it is imperative that you learn from the successes (and mistakes) of others.
Using over 70 real-world examples and an interactive learning format, this seminar provides both novice and veteran marketers with the resources they need to plan, build, execute and evaluate e-mail marketing campaigns within their companies.
PARTICIPANTS WILL LEARN:
* The "dos and don'ts" of marketing with e-mail
* How e-mail differs from other marketing tools
* What an effective e-mail campaign looks like
* How to plan, implement and assess an e-mail marketing campaign
* How to test, track and tweak e-mail campaigns to success
For full event details, please visit the CMA website.
